HEINO IS SCHLAGER

“Blau Bluht der Enzian” is a traditional German-language song about falling in love amidst the bluest of blue flowers along the road to Enzian, in Switzerland. The most popular version seems to be–and by all means, when you see this video, you’ll agree that it must be–by German “schlager” singer, Heino. “Schlager” is a folk-based, often sentimental style of pop music, most popular in Central and Northern Europe, especially Germany, that came into its own in the 1950s and ’60s as a reaction to American rock. In some quarters Schlager merged with disco in the late ‘70s, and has become popular again as a retro-pop style in dance clubs. If there’s any Schlager singer who deserves some retro popularity it’s Heino.